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Master Oak Judged to be the Best in the IWF Challengers Awards

Selected From a field of over 90 entries, Unilin Panels Master Oak now holds the IWF Challengers Distinguished Achievement Award.

Selected From a field of over 90 entries, Unilin Panels Master Oak now holds the IWF Challengers Distinguished Achievement Award.

The International Woodworking Fair (IWF) is North America’s largest woodworking event and home to the IWF Challengers Distinguished Achievement Award, an internationally recognised and hotly contested award that acknowledges innovative technology advancing the wood industry.

Entries into this year’s award were diverse and represented innovation in every part of the woodworking industry. From over 90 entries, Unilin’s Master Oak has been selected by the judging panel for its excellence and now holds a prestigious IWF Challengers Distinguished Achievement Award.

REVISED_IWF Challengers award - winner (1)

Adding to a growing list of titles, including the DNA Paris Design Award, Muuuz International Awards and Interzum; the IWF Challenger award recognises Master Oak for its approach to design, function and responsible production.

Brent Tanimoto, Business Development Manager USA and Canada, Unilin Panels, says: “The IWF Challengers award is internationally recognised and has been bestowed upon the industry’s best technologies, developments and products. So, we’re delighted that Master Oak has been judged to be one of the best in the current generation. The innovation behind it has created a class-leading product that advances the industry. Through design, function and responsible production, Master Oak is one of the industry’s most outstanding innovations and now an IWF Challengers Distinguished Achievement Award winner!”

This latest generation of decorative panels captures the natural look and feel of oak with the unbeatable quality of HPL and TFL (melamine). In fact, such is the realism of Master Oak’s natural look that it has managed to persuade many industry professionals that it is real oak or oak veneer.

Master Oak’s impressive realism is achieved through Unilin Timber Touch Technology, which gives 20 times the depth and texture of regular textures and a uniquely matt finish that appears more natural. Along with more colour-play and depth, better sharpness and contrast from its printed layers and an extra-large pattern, Master Oak looks exactly like real oak.

Three times more scratch-resistant than real oak, UV-resistant and effortless to maintain; Master Oak comes in four natural wood colours and two plain colours that all stay beautiful. Suitable for furniture with TFL faced panels, HPL, and matching edging tape, doors with door size HPL and wall cladding with Clicwall, Master Oak is a truly versatile alternative to oak and oak veneer.

Importantly, Unilin Panels has adopted a sustainable approach for the production of chipboard Master Oak panels. Through the use of 100% recovered wood, of which 95% is recycled wood, such as old furniture from local sources, Master Oak chipboard panels step towards product circularity. Using recovered wood in this way gives continued life to 900,000 tons of recycled wood every year. And for Master Oak MDF boards, Unilin’s world-first recycling technology will see it to replace 25% of the wood mix with recycled fibres by 2030, locking in around 380,000 tons of CO2 per year.

Winners of the IWF Challengers Distinguished Achievement Award were revealed at the Challengers Award Gallery throughout IWF Atlanta, 6-9 August.

Complimentary samples of the Master Oak collection can be requested here

Unilin Panels

Unilin Panels makes decorative surface panels that use the newest techniques and draw inspiration from nature, fashion and architecture to create the timeless designs of the Decorative Range collection.

For The Gallery, the company has hand-picked decors from its Decorative Range collection. Bringing a selection of decors proven to deliver and inspire beautiful commercial, retail and hospitality interiors. Available in melamine-faced panels, HPL and edging tape, the decors available at The Gallery make choosing your new surface an enjoyable and stress-free experience.

Part of the Unilin Group established in the 1960s, Unilin Panels is deeply rooted in the Belgian landscape. Using 95% recycled wood in the production of chipboard, Unilin Panels is a pioneer in the circular economy.

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Mohawk Group

Mohawk Group is the world’s fastest growing flooring solutions manufacturer. Designing and making its floors in Belgium, Mohawk Group has the most advanced manufacturing in Europe, bringing carpet tiles, LVT and heterogeneous vinyl floors that improve productivity and wellbeing.

Part of the world’s largest flooring company, Mohawk Group makes products that are 100% recyclable using energy it generates itself. Working to develop a circular future, the company puts people at the heart of everything it does, working to bring you affordable floors that make a difference through design and performance.

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Framery

Framery are the world’s best selling pods and office phone booths. Every detail of every product is carefully considered and perfected to ensure it contributes to our customer’s happiness, from usability and acoustics to aesthetics and sustainability.

Products including pods, phone booths and soundproof private spaces solve noise and privacy issues in open offices, making employees happier and more productive in dozens of the world’s leading companies, including Microsoft, Puma and Tesla. In fact, 70% of all Forbes 100 companies use Framery.

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Hawk Furniture

Established in the 1980s, Hawk manufactures office furniture and has a reputation for sustainable and affordable products. Using innovative techniques and modern manufacturing methods, Hawk pushes the boundaries for workplace design – all made in Yorkshire. 99% of products are manufactured in house by solar-powered factories and all waste board is used to heat the powder-coating ovens, so you can be confident that you are buying some of the most environmentally-friendly furniture in the UK.

With dozens of ranges and thousands of products, The Gallery showcases just a small selection of Hawk’s most interesting products. From breakout areas to benches, planters to receptions, Hawk gives you the power to transform your workspace into a vibrant hub of creativity.

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